All About the Formation of the Mullen Lowe Group

Interpublic Group of Cos. is responsible for forming the Mullen Lowe Group. It was made by bringing together Mullen and Lowe & Partners. José Borghi is considered as the founder of the Mullen Lowe agency, which was formerly known as Borghi Lowe. He is considered to be one of the most influential advertisers today. He has created great campaigns. These include Mammals of Parmalat. In this children appeared dressed as stuffed animals. They sang jingles which are still remembered today.

José Borghi had some doubt about which career he should follow. This was when his sister took him to see a performance. This was at the Castro Neves Theater. He was still in the junior high school at that time. His sister helped him in this way to decide which way to go. This performance attended by José Borghi was basically a display of those commercials that had been awarded in Cannes.

This was when José Borghi decided on his career. But even he had never thought that he would be ever winning the Cannes lions and more information click here.

José Borghi was born in Presidente Prudente. He did his graduation from PUC Campinas in Advertising and Propaganda by PUC.

In 1989 José Borghi started his career at Standart Ogilvy. Then he worked in many other agencies like the FCB, Talent, DM9 / DDB, and Léo Burnett. Then he opened his own agency, BorghiErh. He opened this with his partner Erh Ray.

José Borghi claims that he opened his own agency with no investors or bank or even a godfather. They worked hard. They were doing everything ranging from media to planning to create and even serving coffee. They achieved success. The company was then bought by Lowe in 2006. Then it became Borghi Lowe. Then it merged with Lowe & Partners and the Mullen group and became Mullen Lowe. José Borghi is its co-CEO.

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