Bruno Jorge Fagali is a Brazilian lawyer with a specialization in Administrative law, ethics, urban law, compliance and regulatory law. He holds a bachelor’s degree in administrative law from Sao Paulo’s Pontifical Catholic University and a master’s degree from the University of Sao Paulo.
Bruno Fagali is reputable for his outstanding understanding of legal matters and he is currently working in an advertising agency, Nova/SB as the Corporate Integrity Manager.
Bruno is also the owner of Fagali Advocates, which he founded in 2016. The law firm has a highly qualified team which has its focus majorly on Anti-Corruption Law, Public Law, Electoral Law, and Advertising Law. Bruno Fagali and his team are fully dedicated to defending the interests of their clients and partners, in a responsible, attentive, personalized and ethical way.
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In one of his blog post in reference to the advertising industry, Fagali is highlighting the decree made by the government of France in regard to the advertisement photographies. The French Decree 2017-038, states that as from 1st of October 2017, in case an imaging program is used to retouch the body of a model on the photo to be used in an advertisement, a phrase of “retouched photograph” should be embedded to it. The decree was made as a health measure to face the issue affecting the population due to the belief that appearance can only be achieved through a strict diet. In France, 30,000-40,000 people, especially adolescents, suffer from anorexia while a good number dies from the same.
According to Fagali, France has been adopting many such measures. In 2016, they adopted a rule insisting that all models in the country, must present their medical documents indicating their health status, BMI, and general assessment. Those who failed to comply, are to pay a fine of 75 Euros and a prison sentence of 6 months.
In reference to the photoshop alert decree, Fagali says that a fine of 37,500 Euros is the penalty for non-compliance. Other countries such as Australia, Brazil, and Israel also seems to be doing the same thing, points out Fagali.
Fagali study evidently shows that despite the advertising sector valuing high standard campaigns, they have realized that having thin girls for the same is no longer sensible. Fagali is also multi-linguistic, speaking fluently in English, Portuguese, Spanish, and French.
Learn more about Bruno Fagali: https://medium.com/@Bfagali